News

October 23, 2003

These Chickens Crossed the Road for a Better Diet

Press Release to Introduce Christopher Eggs to USA.

Pinehurst, NC - Belovo Inc., USA, announced today that it is debuting its new "Christopher Eggs" in over 500 Wal-Mart Supercenters in the thirteen (13) South Central and Midwestern states.

Christopher Eggs bring a new level of nutrition to a favorite diet staple. They come from hens fed an all-natural diet that is so special it is patented. This diet allows them to produce eggs that have over eighteen times the level of essential Omega-3 unsaturated fatty acids (over 660mg per egg) of regular eggs, while retaining the good taste and exceptional nutrients found in this popular food.

This is a significant breakthrough because more and more research demonstrates that Omega-3 should be a key ingredient in a healthy diet. Scientific and medical evidence indicates that this essential fatty acid is a key component for healthy hearts and cardio-vascular wellness. Studies also demonstrate that it is important for pregnant moms, newborns and senior citizens because it aids in brain development and continuing healthy function.

Omega-3 can't be "manufactured" by the body, so it must be accessed from our food. Unfortunately, in the last century our diets have consisted of larger and larger amounts of highly processed foods. These foods contained less and less Omega-3 and increased levels of Omega-6 fatty acids. Both are important, but they should be maintained in a reasonable balance in the human body. When our food was less processed and more natural and varied, the ratio of Omega-3 to Omega-6 was near 1:1. Today the typical Western diet produces a ratio that is 1:15 and even 1:20. With the proper balance in Christopher Eggs, Belovo Inc., USA hopes to help improve that diet.

Epidemiological studies over the past 25 years clearly point to a parallel between this imbalance and the appearance of a large number of "degenerative" diseases, such as cardio- and cerebro-vascular illnesses, cancers, obesity, type II diabetes, allergies and auto-immune pathologies, as well as depression and neurodevelopmental problems. Numerous clinical studies appear to demonstrate that restoring the balance of fatty acids in food can have a strong, positive impact on these diseases.

Belovo Inc., USA is a division of Belovo S.A., an international company based in Belgium that is committed to improving the quality and nutrition of favorite foods worldwide. It has brought some of the world's best and brightest minds in evolutionary health, nutrition, blood chemistry and cellular function together for symposiums to share studies and findings on dietary improvement. The first was in Washington D.C. in September 2002, the second was held this past September in Athens, Greece. Belovo S.A, and its U. S. Division will continue to support efforts to develop healthier and naturally balanced foods and they look forward to bringing them to market. Christopher Eggs are an ideal initial introduction because eggs are inexpensive and nutritious, as well as popular and convenient. The patented diet and healthy chickens that yield affordable Christopher Eggs are handled and produced for Belovo Inc., USA by "The Good Egg People," Rose Acre Farms in Seymour, IN. Cross the road yourself for new, nutritious Christopher Eggs.

Questions and details about Christopher Eggs, Belovo Inc, USA and current nutrition and health studies can be directed to Michael Hawes (President) at (910) 246-0001, or to Mark Turner (Director of Marketing) at (727) 392-0306.